Article · Oct 29, 2026
How and Why I Localized My Website
Why I localized my website for SEO and GEO, and how language-specific pages, metadata, and routing can make content easier for search engines and AI systems to discover.
Read articleWriting
Blog
A place for my thoughts and writings on engineering, product work, and shipping software.
Article · Aug 16, 2026
Building an AI Pantry with Firebase AI Logic and Gemini
How TinyRecipe uses Firebase AI Logic and Gemini to generate fast, structured recipes from ingredients already in your kitchen.
Read article
Article · Jul 28, 2026
5 Apps in 12 Months: Building Was Easy, Marketing Was the Real Boss Fight
One year, five shipped apps, two stores. The biggest lesson: code is only 20% of the indie hacking equation.
Read article
Article · Jul 8, 2026
Building Native iOS Widgets in Managed Expo
How I shipped native iOS home-screen widgets in managed Expo using Config Plugins, App Groups, and shared local-first storage—without manual Xcode setup.
Read article
Article · Jul 4, 2026
A Local-First HealthKit and Health Connect Bridge for Expo
A design pattern for unifying Apple HealthKit and Google Health Connect behind one reusable React hook, with no platform conditionals in the UI.
Read article
Article · Apr 24, 2026
The Math of Motivation: Snowball vs. Avalanche in React Native
How building TinyDebt showed me that mathematically optimal code can fail the human test—and why I implemented both debt payoff strategies.
Read article
Article · Mar 30, 2026
Deploying an Expo App to the App Store
A practical guide to publishing an Expo app, from Apple Developer enrollment through App Store review.
Read article
Article · Feb 4, 2026
Deploying My Expo Apps to Google Play: Lessons Learned
A walkthrough of the surprises, fixes, and lessons from shipping two Expo apps to the Google Play Store.
Read article
Article · Dec 27, 2025
Migrating My Expo Apps from Supabase to Firebase
How and why I moved TinyRecipe and TinyDebt from Supabase to Firebase, and what surprised me along the way.
Read article
Article · Nov 26, 2025
I Built TinyDebt: A Minimal Debt Tracker with No Backend
A look at TinyDebt’s technical decisions: local-first storage, no backend, and a calm interface that gets out of your way.
Read article